Let me tell you a story about a conversation I once had with a friend.
I'd just shared a post about Xero training from my business Facebook page to my personal Facebook page with a note for my friends who are business owners, reminding them that one of the things I can help with is accounting software consulting.
My friend gives me a call and says, "Oh my god, I've been looking for someone to give me some Xero training for ages, and here you've been under my nose all the time."
I hadn't posted about business stuff on my personal page before. I'd kept my personal page and business page separate, thinking that I didn't want to bother my personal Facebook friends with my business posts.
I'd invited them to like my page, but even those who do like your business page see what you post a dismal percentage of the time.
In our global nation of small businesses, the reality is that a lot of our friends are business owners themselves and need the kind of help you offer. Make sure they know that you can help them.
The last thing you want is to meet your friend at a BBQ and he says, "Oh, you do bookkeeping? I've just hired a bookkeeper! I didn't know you did that, why didn't you tell me?"
We often think that our friends and acquaintances know what we do because, you know, why wouldn't they? We talk about it all the time and we share about it on our Facebook page. But not everyone hears or sees all of that. And even if they do they sometimes forget. So you have to repeat the message from time to time.
It's a metaphorical putting up your hand and saying, hey remember me? Did you know this is what I do? I can help you. Pick me! Pick me!
Make sure your friends and family know you're a bookkeeper, what tasks a bookkeeper like you can help them with and, more importantly, how you can help them feel. Like, relieved. Less stressed. Happier. That kind of thing.
Bookkeepers also give business owners peace of mind, they bring expertise into the business, they help business owners with information so that can make sound business decisions, and they free up their time. What's not to love, really.
Personal networks is one of our marketing channels that we can get our message out to for little or no cost, so make sure you've got that covered.
Until next time...
PS: Over the past few years I've helped a number of bookkeepers just like you to build successful businesses so they can get off the treadmill of trading time for money and create a lifestyle they love.
If you've got that "there's got to be a better way" feeling about your bookkeeping business then we need to talk. Email me and let's get the conversation started.