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Growth Is Not Always Comfortable

May 13, 2022

Last weekend I got up at 3am for 3 days straight - Saturday, Sunday, Monday - so that I could participate in a live coaching event. It was 3am due to the time zone difference.

It was very cool and I got a lot out of it. I was tired but buzzing by the end.

This time last year a friend invited me to the same event and I almost turned it down due to the early morning start, but the voice in my head reminded me that if I keep doing what I have been doing then I...

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Email For the WIN

Apr 13, 2022

Last year, Facebook, Messenger, Instagram and WhatsApp went down, and many of us were left feeling just a little bit confused about where to go or what to do to communicate and check in with our friends, family and even with our customers.
These platforms have become such staple tools for us all, both personally and professionally.

But the outage is such a good example of why, as a business, we should also be communicating via email and not relying solely on social media to deliver our...

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What to do when you feel like quitting

Apr 06, 2022

The other day this question was asked in the From Bookkeeper to Business Owner member-only Facebook group by Tasha Glasman from Mint and Honey Bookkeeping (shared with permission):

“What do you guys do when you feel like quitting? It is all so overwhelming right now and I don't know how to fix it. Any help getting out of my head would be great!”.

One of the things that I just love about our member-only group is the support and encouragement within the group. What followed was such...

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Scared of looking bad on video?

Mar 30, 2022

These days I’m pretty comfortable with taking videos of myself and even with going Live on Facebook or Instagram. I hit record and say what’s on my mind.

But trust me, it wasn't always that way.

I used to be so nervous. There was no way that I would go Live. Heaven forbid! I was sure I would make an idiot of myself.

So I'd record a video instead so that if I made a mistake or stumbled over my words, or forgot what I wanted to say, I could stop and try again. There were many...

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Why Are Google Reviews Important?

Mar 17, 2022

Did you know that over 93% of purchases begin with an online search? And Google is the most popular search engine site in the world.

That makes Google Reviews really important – but why?

Here are some top reasons why Google Reviews are important and why you should start asking your clients for them.

Google Business Reviews increase brand trust

Google Reviews play an important role in making your business look trustworthy, both in the eyes of Google and your consumers.

Many...

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Message Marketing - does it work?

Feb 10, 2022
Have you ever had someone connect with you on LinkedIn and then they immediately message you with "hey buy my stuff."
 
I'm like, I don't even know you yet, get out of my inbox. 
 
Or even when someone messages you all friendly trying to strike up a conversation. I'm like, dude! you're interupting me while I'm trying to work here. Go away. This isn't watercooler space.
 
It's considered bad form to do this and I've often seen others' posting in frustration about it. It...
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4 Ways To Get Testimonials

Feb 09, 2022

When I ask bookkeepers to ask their clients for a testimonial that they can use in their marketing, invariably I see them squirm in their chair a bit.

It's not in our nature to be so bold it seems.

But more than that, this is a time when imposter syndrome can make an appearance. Because what often comes up is the fear that you're not really any good at what you do, and what if your clients take this opportunity to tell you so!

What if your clients say no, that they're not comfortable...

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Why rely on just one strategy when you can use 5 or more?

Nov 19, 2021

I have a Facebook ad running at the moment. It's advertising my free resource "5 Ways to Find Your Next 5 Bookkeeping Clients, Fast!

A fellow bookkeeper made the following comment on the post: 

"Wow if you can't get clients perhaps you should rethink your career! If you are good at it word of mouth is a pretty quick process." 

While it's so awesome that this has been this bookkeeper's experience, it's not everyone's experience and I would suggest it's not most bookkeepers'...

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Your bookkeeping business is YOUR business

Oct 01, 2021

Your bookkeeping business is your business! You get to create it the way that works for you.

You are in control of the work you do and the people you work with which means that you are in control of your own destiny and you can create a business that you truly enjoy.

This might be a revelation for some of you but did you know that:

  • You don't have to be at the beck and call of your clients who have their own priorities, urgencies, and demands. 
  • You don't have to work with clients...
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Payroll - The Truth...

Sep 28, 2021

This blog has been guest written by Di Crawford-Errington who just happens to be my cousin, and is also one of the inspirations behind me starting my own bookeeping business many years ago. Di is something of an expert when it comes to NZ payroll so I asked her to write a guest post and she thankfully said yes.


Payroll in New Zealand. It could be simple… really, it could. Unfortunately, payroll being simple is all but a pipe dream as the reality is a whole different...

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