Why Are Google Reviews Important?

Did you know that over 93% of purchases begin with an online search? And Google is the most popular search engine site in the world.

That makes Google Reviews really important – but why?

Here are some top reasons why Google Reviews are important and why you should start asking your clients for them.

Google Business Reviews increase brand trust

Google Reviews play an important role in making your business look trustworthy, both in the eyes of Google and your consumers.

Many potential clients and customers will choose whether or not to contact a business after reading reviews online – and many will read Google Reviews because a business can’t delete or alter them. They’re the real deal!

Google Business Reviews increase online exposure and local SEO

Google places a higher value on websites that are trustworthy within their industry. If your website / business has good reviews on Google it will be deemed more valuable and therefore rank higher in searches.

Google Business Reviews can be one of your most successful marketing tactics. This is partially because Google business reviews allow your business to show up in the “Map Pack.” The Map Pack (shown below) consists of a group of businesses near the location from where you’re searching. The map pack displays the name and link to the business, the address and phone number, and the total number of Google reviews in addition to the average rating.

It's easier to find your business

This one’s pretty obvious – the higher you rank in Google, the more people that will see your business. And the more likely people are to click on your business’s website. In fact, it’s estimated that the first organic hit on the search engine page will receive around 32.5% of the traffic share. With quality reviews driving your business your search rankings, this organic SEO will help bring your business to the top.

It can showcase your love and commitment to your customers

Even though negative reviews don’t look great, this is a wonderful opportunity to prove that your company is willing to learn from its mistakes. If a bad review rolls through, it gives you the chance to rectify a bad situation. Address your customer complaints, explain how your company will improve and apologise for the experience your customer had with your company. Don't shy away from it - showcase your love and commitment to your customers!

So on that note, if you’ve ever worked with me and value my services I would really appreciate a Google Review! 

I’ll be doing the same for people I’ve worked with too!

PS: Get in touch to start building and growing your own successful bookkeeping business that clients will be only too happy to leave an awesome Google Review for.