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To Niche or Not to Niche

marketing sales Dec 16, 2019

There has been a lot of conversation in bookkeeping circles this year about niching, many advocating that it's the undisputed path to take. The result is that I'm having conversations with bookkeepers, both new and experienced, and they're talking like it's a given that everyone should niche. Cos, you know, everyone's saying that they should.

Well I'm not saying that you should. But you could.

There are certainly some gains to be had from niching. You leverage the business knowledge in that...

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