4 Tips for Entering Awards

goal setting and vision sales and marketing Aug 14, 2023

There are a lot of business awards happening at the moment so I thought it would be timely to give you some tips when it comes to entering any business awards.

I have a bunch of bookkeeper clients who have been finalists and winners at these annual awards over the years, and I have won a couple of them myself, so I have some idea of what it takes to enter.

As well as your professional bookkeeping body awards, there are usually annual awards held by local and regional business associations. I'd love to see more bookkeeping businesses entering these awards. As a finalist or winner, you'll get exposure and publicity and during the entry process, you'll often meet the others involved which can lead to some great business opportunities. 

Whether you win or not, the process of entering awards can be fulfilling and rewarding in and of itself and I encourage you to enter.

So without further ado, here are my 4 top tips when entering awards:

  1. Gather some testimonials from your clients to use in your entry. It will help you to answer the questions, lend weight to your entry, and you will usually be delighted and touched by what they say about you.
  2. Answer the questions. I've seen so many awards entries where the supposed answer to the question did not really answer the question. Will the judges be satisfied that you have answered the question?
  3. Don't compare yourself to others. I've talked to many bookkeepers who are a bit scared to enter because they think they're not good enough. They see other bookkeepers who seem to be doing much better than them. Firstly, what you see is not always what's going on in the background, and they might be thinking the same thing about you. Secondly, don't underestimate yourself. You are doing great things too.
  4. Be proud of, and celebrate your achievements and successes. This is not a time to be shy about what you've achieved, the lives you've impacted, and the work you've done. Shout them out loud and mention them all in your awards entry.

If you're not sure about whether or not you should enter, comment below and tell me why. 

PS: Interested in working with me as your bookkeeping business coach? Send me an email to start the conversation. 

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