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To Niche or Not to Niche

Dec 16, 2019

There has been a lot of conversation in bookkeeping circles this year about niching, many advocating that it's the undisputed path to take. The result is that I'm having conversations with bookkeepers, both new and experienced, and they're talking like it's a given that everyone should niche. Cos, you know, everyone's saying that they should.

Well I'm not saying that you should. But you could.

There are certainly some gains to be had from niching. You leverage the business knowledge in that...

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How to Start Blogging

Jul 23, 2019
 

Last week one of my clients asked me a really good question about sales conversations, and just like I did with another client's question a week or so ago, I turned my answer into a blog and sent it to my email list. 

Blogging is great for marketing for lots of reasons - keywords and SEO, repurposing content into social posts, something to email your clients etc.. But if you're new to writing, or if you don't consider yourself much of a wordsmith, then you probably find that you don't...

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The Difference Between Bookkeepers and Accountants

Jul 23, 2019

There is a distinct difference between bookkeeping and accounting and it's important to acknowledge that it's not one vs the other. Bookkeepers and accountants have a very synergistic relationship and, ideally, work well together for the benefit of their mutual client. 

Generally speaking, bookkeepers are the ones who are across the business accounts on a more regular basis, as their job is to process the day-to-day transactions. This may include bank reconciliations, payroll,...

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Tips For Effective Networking

Jul 23, 2019

I love networking but I've had to learn how to do it, and I've learned to love it.

I'm probably considered outgoing and approachable by most who meet me, but I can be a little introverted at times, and so networking was something that didn't come easily at first.

Fake it 'til you make it has long been a favourite of mine and it applies well to networking. I don't mean be fake. Quite the opposite in fact, you need to be authentic and genuine.

But if you think about who a person would...

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Networking groups – Return on Investment

Jul 23, 2019

Whenever I do a business review for my own business, one of the things I want to get a handle on is return on investment for the various networking groups I belong to.

The cost of belonging to these organisations is actually quite a lot, especially when you consider the time and travel investment as well (which you should).

I’ve always been a big proponent of networking. I really enjoy it and BNI was integral to the growth of my last business with a tangible financial return. Some of...

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Sales conversations for bookkeepers

Apr 05, 2019

The discovery session checklist

I thought it would be helpful for me to create a checklist of things to ask when I was in sales conversations, or discovery meetings, with potential clients. I carefully created a list of things that I wanted to make sure that I didn't forget, and went along to a meeting duly prepared.

I was wrong. It wasn't helpful at all. What I found was that it was such a distraction, that I promptly discarded it and never went back to it again.

Having a...

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How many networking groups should you belong to?

Feb 07, 2019

When I joined BNI, over 10 years ago now, it started working well for me very quickly. And so I thought, this is great! I’ll find another group to join and I’ll get more referrals. But from the very first meeting I realised that that was going to be a problem.

Part of the reason that structured, consistent networking groups (like BNI, Venus, Pod, TNG etc.) work, is because you develop trusted relationships with the people in your group. You get to know, like and trust them, and...

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Do you have a cheaper rate for data entry?

Mar 18, 2018

When I owned my bookkeeping business I was once asked if I had a different rate for data entry work. The inference being that that particular task was worth less than the bookkeeping rate which I had quoted.

The thing is though, with bookkeeping it’s never just data entry, right? Every entry effects the system and we need to understand the cause and effect of what we're entering. That’s where a bookkeeper’s specialised knowledge comes into play.

...

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